Marketing Strategy

If you’ve spent any time around marketing advice, you’ve heard the word funnel. Funnel this. Funnel that. Build your funnel. Fix your funnel. It gets thrown around so much that most small business owners either feel like they should already know what it means or assume it’s something only big companies need. Neither is true….

You’ve tried posting consistently. You’ve run ads. You’ve maybe even hired someone to help. And yet the leads aren’t coming in the way you expected. Or the leads that do come in aren’t the right fit. Or the results are so unpredictable you can’t tell what’s working and what isn’t. If that’s where you are…